Big K.R.I.T. – Day in the Life (Video)

Young & Reckless recently teamed up with Mississippi native Big K.R.I.T. for a lifestyle shoot in Los Angeles.
The self-proclaimed King of the South explains how his earliest musical influences like Willie Hutch, Al Green, Bobby Womack, and Curtis Mayfield contribute to his soulful style. Also paying homage to UGK, Outkast, MJG, and Scarface, K.R.I.T.’s aim is to make music that doesn’t fit in a genre but brings something out of you.
From taking time to listen to tracks from fans to making thought provoking music to inspire the youth, K.R.I.T. is bringing the soul back to hip hop.